CHAPTER II

After some time away and a complete restructure* we’re back! While we’re currently operating online only, we’re still dedicated to delivering our signature brand of casual glam—this time from our studio.

Managing the website in-house comes with its challenges, but it also means I can (hopefully) bring in more of the things you’re looking for.

This isn’t about creating the most AI-driven, commerce-focused, upsell-happy website out there. Instead, it’s about reflecting the values we worked so hard to establish in-store—just in an online space.

With some time to reflect on what our brand truly stands for, I’m excited to use this relaunch as an opportunity to understand what you want from your fashion experience.

I want Wonderlust to evoke that irresistible feeling when, after a day of shopping, you’re dying to make plans just so you can wear your new purchases. That same heady excitement, the kind that sparks joy—even in the most ruthless of Marie Kondo episodes.

My goal is to help you shop with intention: to know what you’re buying, why it suits you, and how to wear it again (and again).

I’ve got a long list of reasons why I’m not great at social media—on closer inspection, they’re mostly excuses. But I promise to try and share all the things you’re asking for.

On that note, please feel free to message me with ideas, questions, or anything else that comes to mind.

I’ll also need volunteers for content creation (hint hint). And I’m toying with the idea of launching a short podcast series, chatting with some of my favorite people about what fashion means to them and how we can make the most of it.

That’s it for now! There are still plenty of products to upload, which I’ll prioritize as best I can. While I know this isn’t a magic fix for everything, I’m hopeful it’s a step in the right direction.

Big love,

S x

*Restructure: to reduce the company down to the minimum functional opersting size in an effort to survive